RED BULL WAKE THE CITY

FPT INDUSTRIAL IS THE OFFICIAL TECHNICAL PARTNER FOR “REDBULL WAKE THE CITY”

We were in Milan, at the Darsena waterway that, on September 4, has been play host to Red Bull Wake The City, Milan’s most spectacular summer event featuring world-class wakeboarders and FPT Industrial as the Official Technical Partner.

For its first collaboration with Red Bull, the leading energy drink, FPT Industrial chose wakeboarding, the spectacular water sport that grew out of a blend of water-skiing and snowboarding. Wakeboarding features athletes pulling off spectacular jumps and near-impossible tricks on boards towed by a boat.

The competition in Milan has been held in the Cable Wakeboarding format: instead of a motorboat, the athletes were pulled by equipment that closely resembles a ski lift and challenged each other in pairs in a special arena powered by FPT Industrial. The brand supplied power generation range engines in a special livery created for the occasion that represents the Darsena and the race course in a “street art” style. Generators with FPT Industrial engines provided, with their sustainable, reliable and silent energy, all the power needed for the smooth running and success of this high-adrenaline event: the obstacles, lights, music and stage through to the jury, stage direction and speakers and, most importantly of all, the cables that allowed the athletes to perform their incredible stunts.

The undisputed star of the competition in Milan, and an FPT Industrial ambassador for the event, will be Massimiliano Piffaretti, a highly acclaimed global wakeboard superstar. Born in Como in 1995, Massimiliano Piffaretti was world wakeboard champion in 2015 in Cancún and named Rider of the Year in 2019 by Alliance Wake. In 2019 he also secured the World Beach Game Champion title and became European Champion.

Are you ready to relieve the best moment of this exclusive event? Devilish ramps, breathtaking stunts, the most daring champions – and, above all, energy levels off the dial!

DAY 1 - BEHIND THE SCENES
Find out more about Red Bull Wake The City Backstage and Training Session!
FPT Industrial was there, at the Darsena, providing the engines and the power needed for the success of this unique competition.Even a floating obstacle, where athletes put on their “wings” to carry out their aerial stunts, was FPT Industrial branded. Our brand also had its own stand within the Spectators Village dedicated to its Power Generation systems.

DAY 2 - TRAINING
The undisputed stars of the competition in Milan, and FPT Industrial ambassadors for the event, were Massimiliano Piffaretti and Claudia Pagnini, highly acclaimed global wakeboarders. Enjoy the exclusive double Interview with them. The two athletes will tell you more about cable wakeboarding, their experience and the values they have in common with FPT Industrial.

DAY 3 - RACE HIGHLIGHTS
What a race! The strongest champions of this high adrenaline sport competed at the Darsena, the most iconic place in Milan, to amaze the spectators in a competition to the last stunt, in a new and creative format. Enjoy all the best bits!